The ultimate chameleon, without definitive provenance or heritage, Vodka has in recent years been watered down or flavored up beyond recognition. Join Claire Smith, Belvedere Vodka's Chief Mixologist, for an all-vodka happy hour that will educate you on the true history, aromas and (most importantly) flavors of vodka.
Is vodka dead? Long live vodka!
Vodka is a spirit that has been defined in recent history by silly celebrity endorsements, 'skinny girl’ concoctions and most recently, as being mostly whipped cream or bubblegum flavored. Devoid of the personalities of gin, or the aged wisdom of whiskey or rum, vodka is often thought of as the ‘engineered efficiency’ within a drink rather than something complex, varied or characterful.
However, vodka’s history spans hundreds of years, continents, wars and the ignominy of being linked to Madonna. In the last 100 years alone it has survived custody battles, challenges to its heritage, Western interpretation and ‘mixology’, to be crowned the World’s most preferred spirit. And yet, most would argue vodka is ‘tasteless, colourless and odorless’. So what's the appeal?
Join Claire Smith and Belvedere Vodka as we explore Vodka’s life story. As told by the medium of Back to the Future, Tabloid magazines, some clever Harry Potter-esque charms and spells, plus sneak peeks of Belvedere’s secret flavor library, vodka will never again be the anonymous anti-hero of your drinks, but something clever, diverse and magnificent.